A Different Kind of Event Decor Company

Sustainability

At Florida Fresh Events and Magical Floral & Gifts, sustainability isn’t an afterthought — it’s the foundation of who we are. In an industry fueled by creativity and beauty, we believe the work we produce must contribute to a healthier planet, stronger communities, and a more responsible future. Our commitment is measurable, transparent, and rooted in decades of leadership in sustainable floriculture.

Florida Fresh has built one of the most comprehensive sustainability programs in the event décor industry, combining certified sourcing, large-scale composting, carbon offsetting, reforestation, and ethical business practices to deliver events that are both stunning and responsible.

We don’t just reduce harm — we create positive environmental and social impact

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Environmental

Growing flowers benefits the environment by promoting biodiversity and supporting pollinators like bees and butterflies. help improve air quality by absorbing carbon dioxide and releasing oxygen. Sustainable practices in flower cultivation, such as organic gardening, enhance these positive effects while allowing growers to enjoy their blooms.

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Social

Sustainable farming enhances social aspects by fostering community engagement and trust between farmers and consumers It promotes fair labor conditions and empowers local workers, ensuring that agricultural benefits are shared equitably. This holistic approach values both people and the planet.

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Economic

Sustainable floral growing significantly enhances economic resilience by reducing chemical costs and improving soil health. By implementing eco-friendly practices, growers can lower their reliance on costly interventions for pests and diseases. This approach not only fosters a healthier ecosystem but also leads to greater long-term profitability and stability.

Sustainable Sourcing & Certified Farms

The beauty we deliver begins long before flowers reach our studio.
We source from farms certified and dedicated to sustainability. These certification programs ensure environmental protection, fair labor conditions, and long-term economic sustainability.

Carbon Offsetting and Reforestation

We invest in verified carbon offsets through Terrapass to support an ongoing Brazilian reforestation project, generating an additional 92 metric tons of CO₂e offsets annually.

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The Florida Fresh Sustainability Journey

At Florida Fresh, sustainability is not a project with an end date — it is a continual journey of learning, improving, and elevating how we operate. We approach sustainability as a daily practice, not a marketing claim.

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Press & Media

Florida Fresh is redefining sustainability in the event décor industry — and our work is attracting attention. This Press & Media page serves as the central hub for journalists, partners, event planners, and the public to access official announcements, high-resolution media assets, and verified information about our company and our sustainability leadership.

Composting Program & Landfill Diversion

We are transforming the lifecycle of floral décor.
Through our composting partnership with O-Town Compost, we are on track to divert an estimated 170,000 pounds of floral waste annually.

Event Impact Transparency
(Weddings & Corporate)

Your event becomes part of a broader climate solution. Clients can request detailed impact statements, including the share of offsets attributed to their event type (weddings, corporate activations, experiences).

Education Hub / Resource Center

The Education Hub is where Florida Fresh shares the expertise, research, and real-world experience behind our sustainability mission. This resource center offers insights that help create more thoughtful, informed, and environmentally conscious decisions.

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Impact Dashboard & Client Sustainability Portfolio

The Florida Fresh Impact Dashboard is a transparent, always-updated look at how our company is reducing environmental impact and driving measurable sustainability across the event décor industry.
This page turns our values into visible results — giving clients, partners, and communities full confidence in the difference their events help create.